Written by:
Mark Feltz, DVM
Monica Feltz, J.D., LL.M.
What is intellectual property?
When lawyers talk about intellectual property (IP), they are describing the right of people to own their unique ideas and creations. As an example, if you write a song or invent something new, this creation comes with a patent, trademark, copyright, or trade secret designation. It [...]

Introduction – Veterinary Hospital Online Reputation Management – Part 2
Our second article about online reputation management for your veterinary hospital is more in-depth than the previous one that we posted several weeks ago. This updated article deals with most concerns that veterinary practice owners have about the comments that disgruntled clients leave on consumer review [...]

It’s hard enough to build your veterinary hospital’s brand without having to worry about various rock-throwers attacking your hospital’s reputation on the Web.
The growth of online consumer communities means anyone can undermine your hard work to build a positive brand for your veterinary practice. The vast majority of pet owners look online for a veterinary [...]

As a veterinary hospital owner, you want to trust your hospital employees. And you should. You hired them, after all. Your staff members produce good work for you, come in on time, and even bring coffee and snacks to the office. But what you may not realize is that even the best, brightest, and seemingly [...]

With fall rearing its head, many companies are looking to turn over some new leaves. On August 1, Google did just that by making cuts to the browsers that Google Apps now support. Included in the cut were Firefox 3.5, Safari 3, Internet Explorer 7, as well as all earlier versions of Explorer. Although [...]

What you can do to Protect your Veterinary Practice
Despite weakness in the overall economy, spending on pets, veterinary services, and related products remains strong and at record levels compared to ten or even five years ago.
However, despite this good news, veterinarians face a number of new competitors seeking to peel away significant amounts of revenue [...]

You can be at the top of your profession as a veterinarian, but still have a struggling practice if you don’t make business and marketing operations top priorities.
Studies show that far too few veterinarians understand that effective use of financial concepts is as critical to their success as providing quality care. And yet, the same [...]

Websites have personalities, too. The way websites are written and designed makes an impression on the visitor. Does your veterinary hospital’s website show off a pleasant, friendly personality? Or is it a self-centered narcissist website? If the content of your site goes on endlessly about your hospital’s state of the art equipment, your technological superiority, [...]

By now, you realize that a website is necessary for the success of your veterinary practice. Research shows that the internet is where most new clients will search for a veterinarian, and if you can’t be found there, your practice can’t grow.
In the process of creating the perfect website for a veterinary practice, the average [...]

They drive by, see your sign, and notice how close you are to their home or business. They get on home computers or cell phones and do Google searches for “veterinarian in Mayberry.” Statistics show that the internet is the most popular way for prospective clients to find you. How do you get these [...]