eNewsletter
January, 2015
Veterinary Marketing News Now
What You Need To Know Now
Friends and colleagues,
As a busy veterinary practice owner with a demanding schedule, you need to know how to take advantage of veterinary marketing industry trends before they allow your competitors to get ahead. Reacting quickly to emerging opportunities can make the difference between gaining new clients and falling dangerously behind. Read on for exclusive discussion of news affecting veterinary practices right now, and visit VetNetwork's website today for more veterinary marketing tools and resources to help your practice move forward and continue to grow.
—The Creative Team at VetNetwork
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Keep Your Email Secure In 2015
When was the last time you thought about email security? With the prevalence of smartphones, tablets and other devices that are always connected, chances are you’re using email more than ever. That means security is more important than ever.
You may be cautious of the information you send through email, and that’s a good start. But when hackers gain access to your email, they’re not just looking for personal information contained within your email account. They’re looking to gain access to the various online accounts you have linked to your email. Once they get into your email account, they’re able to reset passwords for virtually any account that you used that email address to sign up for.
With that in mind, here are a few ways to keep your email account secure:
- Avoid logging on from public WiFi networks. Unsecured WiFi in places like coffee shops or airports provide identity thieves with ample opportunities to steal logins and passwords. In public spaces, it’s safer to use your phone’s data than unsecured WiFi.
- Make sure your password is secure. Shockingly, even with the high profile hacks of 2014, the word “password” is still one of the most popular passwords. Secure passwords are a mix of letters, numbers, and special characters, and should not be something that someone with a little knowledge about you could easily guess (such as a pet’s name).
- Do not use the same password for every service. Password managers such as LastPass or 1Password are a good way to manage secure passwords for multiple services.
- Be wary of phishing attempts. Phishing emails are messages from hackers that are made to look like legitimate requests for login credentials of accounts you use. The hackers send you a link that looks just like your Bank of America login screen – but instead, you’re just sending your login and password directly to identity thieves. If you suspect you may be the target of a phishing attack, call the company’s customer service to determine whether or not the request is legitimate.
- Don’t keep passwords in obvious places where others can see them – such as on sticky notes attached to your monitor.
Keeping your email secure is an important step to securing your veterinary hospital’s data, and these practices are good first steps towards making sure prying eyes keep out. Start 2015 off right – secure your data today!
Facebook Announces a “Call to Action” Button for Your Veterinary Hospital Page
In mid-December Facebook announced its most recent initiative to help businesses drive traffic from their Facebook page to their website, or any other page that, according to Facebook, “aligns with a business’s goals.” By 2015, call to action (CTA) buttons will be available for you to add to your veterinary hospital’s Facebook page.
This development provides veterinary hospitals like yours with a number of noteworthy new choices. You will be able to choose from the following options to add a call to action to your hospital's Facebook page:
- Book Now
- Contact Us
- Use App
- Play Game
- Shop Now Sign Up
- Watch Video
The CTA you select will appear to the left of the “Like” button at the top of your business Facebook page. According to Lindsay Kolowich from Hubspot, “The location of the CTA button makes your cover photo all the more important. Be sure the color and design of your photo isn't making the button less visible to Facebook Fans who aren't accustomed to seeing it there.”
In preparation for this exciting new feature, it's a good time to start thinking about which CTA button you would like to add to your Facebook page, where you’d like it to take the pet owners who visit your page, and if you need to replace your cover photo to make the button more visible.
Still not sure where to start in adding the right CTA to your Facebook page? VetNetwork offers customized social media management services catered to your veterinary hospital's mission, message, and marketing budget. For more information about our social media management services, call us at 603-502-7432 or visit us online.
VetNetwork Services
VetNetwork is a full-service veterinary marketing company dedicated to the needs of veterinary hospitals. Our professional graphic designers and writers are here to help take your practice to the next level. If it's time to re-design your website, or add a veterinary mobile site or achieve Google Page 1 rankings with our proven veterinary SEO services, give us a call today!
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Sincerely yours,
Mark Feltz, DVM and the Staff at VetNetwork
603-743-4321
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