3 Ways to Take Your Veterinary Website From Good to Great
Many veterinarians and business owners have a “set it and forget it†mentality when it comes to marketing. You get a website up and running, mail a few postcards and hope for the best. The truth is veterinary practice marketing should be an ongoing effort. You know you are the best veterinarian in town and offer the most compassionate care, but it takes good marketing to let the rest of the world know!
Here are 3 ways to take your veterinary marketing from good to great in 2018:
Use high-quality, unique photos
Many of our customers have come to us looking for a unique brand to stand out from the crowd of veterinary websites in their town. The truth is, while we do offer beautiful custom website designs, your unique photos are really what set you apart!
Instead of stock photos, consider hiring a photographer to come out and take photos of your staff and facility. New clients want to see what your practice has to offer before they make an appointment and photos are the #1 way to invite them in.
High-quality photos are a simple and effective way to differentiate yourself from the crowd.
Keep your site up to date
Nothing turns a potential client away faster then a website that hasn’t been updated in over a year. It can make a practice look out of touch and leave a client feeling uneasy.
Here are a few of the most common updates our team makes to our client sites each and every day:
- Staff Changes. Have a new staff member? Make sure you get his / her biography and photo up on the website
- Reviews are important for a number of reasons, but also serve as new content to add to your site.
- Testimonial Videos. 100% of your staff members have a smartphone – but it to work! A 10-30 second testimonial video from a client as they leave the office can have a powerful impact on your search engine rankings AND can help a potential client choose your office.
Blogging
Many veterinary practices have every intention of creating new, unique and informative content for their clients. Unfortunately, time often slips away, and blogging is left in the pile of good intentions.
Blogging not only keep your patients informed of the latest and greatest in veterinary medicine, but also helps them to get to know your practice and can increase your search engine rankings.
Don’t have time? VetNetwork offers a unique blogging service where we post monthly blogs on your behalf.
As a busy veterinarian, the chances are you don’t have time to implement these changes and hiring an employee dedicated to these tasks isn’t always realistic.
Here at VetNetwork, we act as an extension of your practice and can handle almost any marketing need – including those described above! Feel free to give us a call anytime for a free marketing & SEO analysis at (800) 564-4215
