3 Reasons You Need a Veterinary Email Newsletter for Your Practice
Did you know that email marketing has an ROI that’s four times higher than other digital marketing channels, such as Google ads or social media marketing? For this reason, if you don’t have an email newsletter for your practice, consider creating one today.
Keep reading to learn some of the top benefits provided by a consistent, quality veterinary email newsletter for your growing practice!
Build Long-Term Relationships
One of the top benefits of an email newsletter that delivers quality content to your clients is the fact that you’re building lasting, long-term relationships. Subscribers to your newsletter that engage with your content will get to know to love your practice, team members, and brand over time, ensuring they keep coming back for their beloved pets’ following appointments instead of finding a new veterinary practice.
Even better, you can periodically use your newsletter to survey your current clients to determine what you’re doing right and what you’re doing wrong. For instance, you may find out that your clients love the friendliness of your staff, but the wait to be seen by a veterinarian is a little too long.
Through engaging content, surveys, and perks, you can increase your practice’s retention rate over time!
Generate New Leads
Potential clients often need to be exposed to a business or service several times before they decide to purchase an item or schedule an appointment. For this reason, a veterinary email newsletter is an impactful tool because it keeps your veterinary practice in top-of-mind.
People who click on your website but then navigate away without scheduling an appointment will be reminded of your practice again when they receive a weekly or monthly email. Once they become more familiar with your practice, calling you will be the path of least resistance.
Inexpensive Client Communication
Lastly, digital newsletters are an inexpensive way to communicate with your clients and teach them about your brand and practice at the same time. You can easily keep your clients up to date on your current schedule, the new technology you’re adopting, fun announcements, and more.
Over time, you can also help your clients learn more about becoming better pet owners and teach them about your practice’s values, vision, and ethos. The better able you can build accurate expectations of your veterinary practice and exceed those expectations, the happier your clients will be!
Chat With VetNetwork About Your Veterinary Email Newsletter
At VetNetwork, we provide veterinary marketing services that are focused on growing hospitals and increasing practice revenue. Our digital marketing professionals can create your vision into a tangible web presence that drives leads.
If you’re interested in learning more about how a veterinary email newsletter can benefit your animal hospital, please fill out our online form or give us a call Monday through Friday, 9:00am – 5:00pm EST at (800) 564-4215 – we can’t wait to hear from you!
