VetNetwork Blog

Creating a Strong Domain Name to Help Increase Web Traffic

0 Comments Posted by Mark Feltz in General on Friday, October 21st, 2016.

There’s no faster way for someone to connect to your veterinary hospital than through your website. Although potential and existing clients may be able to find your site through search engines, the quickest and safest way to get there is having access to a memorable domain name—the web address a visitor types into their web browser.

On top of owning a smart, custom designed website, veterinary hospital owners should be highly aware of the impact a domain name has on their business. Think of Facebook, Twitter, LinkedIn. You know what these sites are, and you don’t need a search engine such as Google to find them. Why not? Because their domain names are easy to remember and the name of their businesses.

A strong domain name is essential in any company, be it tech giants in Silicon Valley or small, independently owned businesses. So how does this apply to your veterinary hospital? Well, with a little more knowledge on the impact of domain names, along with a guide to help you pick the perfect name for your practice, you can be certain the address of your website will help propel your business to the next level.

  • The simplest choice is finding a domain that matches your veterinary hospital’s name. Using a domain name search will allow you to see what’s available to purchase for your practice. Odds are, the more unique sounding your hospital’s name is, the more likely that domain is still up for grabs.
  • If your hospital domain name is already owned, don’t worry. Try combining or shortening some of the words in your hospital’s name. “Animal Hospital” can be shortened to “AH,” “Veterinary” can be shortened to “Vet.” Get creative and see what combinations you can make up.
  • Use words in your domain name that will rank you higher in Google Searches. It’s easy to choose a domain that’s the title of your hospital, but consider other keywords pet owners might think about when searching for your veterinary hospital. You can reference the town, city, region, county or general geographic area. When choosing domain names, Search Engine Optimization experts often times recommend titles with strong keywords over the exact title of the business.
  • To select the strongest domain name, think about name recognition. There are unlimited domain names available. So consider what you’re working with: a hospital name, keywords and location. At the end of the day, you want a name that will stick inside someone’s memory for the next time they’re seeking veterinary care.

Selecting the best domain name for your veterinary hospital’s website plays a major factor in the overall strength of your hospital’s marketing strategy. Not only will your veterinary hospital’s domain be used on printed marketing material, it will also be closely associated with the brand identity of your business.  When it comes time to carefully select your hospital’s domain and build your own custom site, you can trust the marketing and search engine optimization experts at VetNetwork to help you with every step of the way.

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