They drive by, see your sign, and notice how close you are to their home or business. They get on home computers or cell phones and do Google searches for “veterinarian in Mayberry.” Statistics show that the internet is the most popular way for prospective clients to find you. How do you get these [...]

One of the most important marketing decisions you’ll make for your veterinary practice is the selection of a domain name for your hospital’s website.
At its most basic level, a domain name is the address people use on the Internet to find your hospital’s website. And yet, domain names and the strategies behind how they [...]

A compelling reason for adding a blog to your veterinary hospital website is that blogs increase your website’s Google and search engine rankings. If a potential client finds your blog article through a search, chances are, he or she is going to find your veterinary hospital’s website, especially if you include links in your blog article back to your website. Here are just a few reasons why adding a blog to your veterinary hospital website increases your search engine rankings.

In Part 1 of our series, Getting Your Veterinary Hospital Website on Top of Google, we described how Google’s search engine crawls the web and ranks veterinary hospital websites in response to search terms. As Search Engine Optimization (SEO) specialists at VetNetwork, we know the tried-and-true ways to improve your veterinary hospital’s website rankings in Google search results. In today’s article, we’ll unravel some of the mysteries in improving your hospital’s rankings.

Your veterinary hospital website needs to be listed high on Google – Part 1
Your veterinary hospital website needs to be listed high on Google and other search engines. No matter how good your veterinary hospital website is, if it’s not optimized for Google and other search engines, you may never be found. Search engine optimization [...]

Having a professional website for your veterinary hospital is a must, but what’s the best way to track your hospital website’s effectiveness? How many people are visiting your website each week? How do they find your veterinary hospital website and, once they start browsing, what sort of information are they looking for? Google Analytics is [...]

No matter what you do, you can’t make all of your clients happy. It’s a hard lesson to swallow, especially when you know you’re doing your best to meet the needs of clients and their pets, but some clients just aren’t satisfied. It’s how they express that dissatisfaction, though, that has a bearing on your [...]

Part 2 in a 2 Part Series – Making your Website an Effective Marketing Tool for your Veterinary Hospital
Continuation from Yesterday – Part 1
Why keep your veterinary hospital website a secret? Let the public know that you care enough to have a great, well-designed, professional and informative website.
We recommend the following methods for promoting your [...]

Part 1 in a 2 Part Series
Build it and they will come. This is not necessarily true for a veterinary hospital website though.
Your veterinary hospital website may be an excellent marking tool; however, you need a way for your clients and other local pet owners to find it.
Marketing your hospital website begins with your employees. All [...]