VetNetwork Blog

3 Simple Ways to Boost Your Content Marketing

Tuesday, October 11th, 2016

You’ve designed great print materials, have a monthly newsletter and update your blog consistently—yet you still hear crickets from your clients. Content marketing can be tricky, especially when your focus is to sell and your audience isn’t paying attention. Why waste time and resources reaching out to pet owners when you can’t connect? The answer […]

Cut Through The Noise: Make Social Media Work For Your Veterinary Hospital

Thursday, September 8th, 2016

When using social media to help market your veterinary practice, you want to do more than talk at your veterinary hospital’s clients. Your practice’s end result should be a healthy conversation that engages potential customers and clients, and demonstrates your hospital’s worth to them and their pets. Don’t get lost in the social media echo […]

Engage Pet Owners on Your Veterinary Facebook Page

Monday, July 18th, 2016

More than 12 years after its launch, Facebook remains the largest social network on the web. With an estimated 1.59 billion active users per month, Facebook is a valuable marketing tool for businesses of all types – including veterinary practices. If you think about it, veterinary practices are well positioned to do well on Facebook. […]

With A Veterinary Blog, You’re The Expert

Monday, June 13th, 2016

When it comes to pet care, you’re the expert. You can gain customers by sharing that knowledge on your veterinary blog. Doctor Google and Your Veterinary Practice The “Doctor Google” phenomenon, where people try to diagnose themselves by typing their symptoms into a search engine, isn’t just applicable to human medicine. It applies to pet […]

Pet Owners Keep Spending More Money – But Not On Veterinary Care

Tuesday, April 12th, 2016

Pet spending continues to be on the rise, topping out at over $60 billion in 2015. But the increase – up from $58 billion in 2014 – doesn’t come from veterinary care. Instead, pet owners are spending more money than ever on ancillary services, such as grooming and boarding. These services accounted for $5.4 billion […]

Pet Owners’ Springtime Thoughts Turn To Cocoa Mulch

Sunday, March 20th, 2016

It’s the first day of spring and many of your clients’ thoughts are turning toward planting gardens and sprucing up their yard now that all the snow is gone. That means you may start getting more questions from clients about how dangerous cocoa mulch is for their dog. Around this time each year, various email […]

Save Some Face With These Facebook Best Practices

Wednesday, March 9th, 2016

More than 169 million people in the U.S. and Canada use Facebook every day. As the largest social network on the web, it has become a vital marketing tool for many industries – including the veterinary field. A large percentage of citizens are pet owners and many of them are also Facebook users. This makes […]

Your Time is Money. Save Some With These Five Marketing Tips!

Wednesday, March 2nd, 2016

Veterinarians don’t get into the field because they have an interest in veterinary marketing. You became a veterinarian because you love animals and doing anything you can to make their lives healthier and happier. Marketing the benefits that your hospital provides to pet owners, however, plays a significant role in expanding your practice and ultimately […]

Make Business Bloom Year-round With These Simple Marketing Tips

Wednesday, February 24th, 2016

Spring is just around the corner and for many veterinary practices, this marks the busiest time of the year. With an influx of new puppies, kittens, and pocket-sized pets, the season serves as a fresh start and end to the slower winter months when pets are primarily indoors and thus less apt to get into […]

Social Media Management: Ain’t Nobody Got Time For Dat!

Thursday, January 21st, 2016

Social media is an increasingly powerful tool for promoting the unique benefits that you and your veterinary hospital offer. When done correctly, social media postings can increase local awareness of your practice, boost business, and build client loyalty. However, managing the many and ever-changing social media platforms takes time and experienced know-how. It is for […]

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