One of the most important marketing decisions you’ll make for your veterinary practice is the selection of a domain name for your hospital’s website.
At its most basic level, a domain name is the address people use on the Internet to find your hospital’s website. And yet, domain names and the strategies behind how they [...]

Despite a serious downturn in the economy, pet ownership and spending continues to grow. However, competition within the pet market is also growing. On one side is the growth of big-box-like pet outlets while on the other is retailers adding or increasing the number of pet and pet-related products they sell.

You don’t have to think of yourself as a web retailer in order to successfully sell products on your veterinary hospital’s website. Did you know that flea products and heartworm prevention medication account for more than 95 percent of the online veterinary pharmacy business? Why lose this business and possibly clients to online retailers when [...]

Before you even think about designing your veterinary hospital website, starting a brochure or creating a hospital newsletter, you need to develop your brand. Your veterinary hospital’s brand is the element that establishes your identity and sets you apart from the competition.
Differentiating your veterinary hospital in today’s marketplace based on services and prices is not [...]

The Value of Website Statistics
The simple truth is this: The more visitors you have on your veterinary hospital website, the more clients you have at your door. More than ever, pet owners find their veterinarians on the internet. In previous blogs we discussed Search Engine Optimization and how to get your website ranked high in [...]

In order to promote global recognition of the threat Rabies still poses to humans and companion pets, the U.S. Centers for Disease Control (CDC) and U.K.-based Alliance for Rabies Control have declared September 28 as World Rabies Day. This year marks the fourth year of this annual event.
World Rabies Day is designed to reach millions [...]

If direct mail is a marketing strategy that your veterinary hospital has ignored, you are missing out on a powerful marketing tool capable of quickly generating new clients and additional revenue. Direct mail is relatively low-cost, reaches only local pet owners and other targeted groups, and provides immediate and measurable results.

Using social media sites such as Facebook drives visitors to your veterinary hospital website. In Part 2 of our series on Social Media marketing, we look at Twitter and the less well-known site, Stumbleupon, two sites that are surprisingly effective at bringing prospective clients to your veterinary hospital website, and the simple ways you can leverage their power to increase your veterinary practice.

This is the first in a series of articles about why it is important for you, a veterinarian and veterinary practice owner, to embrace social media in your veterinary practice. Here, we extol the virtues of Facebook, a site created in 2004 by a college student at Harvard (who was later disciplined for the breach of security). In future posts, we’ll discuss how Twitter and YouTube can benefit your bottom line by enhancing your veterinary hospital’s presence on the web.

A compelling reason for adding a blog to your veterinary hospital website is that blogs increase your website’s Google and search engine rankings. If a potential client finds your blog article through a search, chances are, he or she is going to find your veterinary hospital’s website, especially if you include links in your blog article back to your website. Here are just a few reasons why adding a blog to your veterinary hospital website increases your search engine rankings.