Leaps and Bounds Ahead: Marketing Tips for Equine Vets

0 Comments Posted by Alyssa Noonan in General on Thursday, May 16th, 2019.

Did you know that there are about 4,000 equine vets in the U.S.?

In reality, that’s not a lot of vets, but that is a lot of competition if you are an equine vet yourself. To come out on top, you have to know how to market yourself.

But figuring that out can be hard. Lucky for you, this article is going to give you some tips and tricks to get your mane out there.

Gallop on to learn more!

Be Online… for Real

As someone who is busy as you are, being online doesn’t sound that easy. But it’s one of the most important things you need to do for marketing.

At the very least, you should have a website and social media accounts. Don’t feel like you need to be on every social site though — just the ones your target audience are on.

Because you have so much experience, it might also be a good idea to start a blog. Blogs will help with your SEO results and your social media game.

As you publish on your blog, you can slowly become an expert online. Amassing a small following will make people think of you the next time they need a vet.

Your blog doesn’t need to be overly complex. Instead, answer simple questions about your practice or share stories about horses you have helped. Whatever it is, your followers will enjoy hearing about it.

Have an Open House

Do you ever find people interested in your profession? Maybe someone talks you up for hours at every party you go to.

Take advantage of this public interest and host an open house. Not everyone who comes will end up being a client, but you’ll make sure to get your name out there.

Sponsor an Event

This is one of the most simple ways you can let your target audience know about you. Simply sponsoring an even could bring loads of people to your door.

Whether it be a horse race, a showing, or even a little league tee-ball tournament, sponsoring an event will let people know you care about the community you are in. And it will also help them think of you the next time they need equine care.

Sell Products

How often does someone need an equine vet?

It’s not as common as some people might think. And if you’re doing a really good job, you won’t see many horses more than once or twice a year!

To ensure that people think of you when they’re not seeing you, start selling products either in person or on an eCommerce store. It can be anything from brushes to decorations. Just make sure your clients think of you the next time they need a vet.

Take These Marketing Tips for Equine Vets

Although you’re welcome to say neigh to a few of these ideas, these marketing tips for equine vets can help get your name on the map. Every vet has different needs, so what works best for one person might not work well for someone else.

Do you need help marketing yourself? That’s our expertise. Please contact us to find out how we can work together.

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