How to Make Your Veterinary Blog a Valuable Resource

0 Comments Posted by Alyssa Noonan in General on Thursday, September 17th, 2020.

In the world of online marketing, having a blog is an incredible asset. However, maintaining one and ensuring that it helps more than it hinders can be a bit tricky, especially if you are not looking to turn it into a full-fledged marketing monster.

Let’s look at some things you can do to turn your veterinary blog into a valuable resource that you’ll be able to maintain.

Choose the right topics

The main aim of publishing content on your blog is to attract an audience that will be interested in reading it. There are two ways to go about achieving this: either by finding the right keywords or by selecting topics you know your readers want to know more about.

If you decide to go down the keyword research route, try to look for keywords that get some decent monthly searches but don’t have some major competitors competing for them. This will enable you to rank more easily. Here is a nifty guide on how to do this.

On the other hand, writing about what people most often ask you (in person, over the phone, by email, or on the website) often means you are answering questions others are wondering about as well, so feel free to go for that option.

Provide real value

The main thing to focus on with your blog posts is providing useful information to the readers. A lot of what you read online is nothing more than fluff and finding real answers you can trust can sometimes be a challenge.

This is your chance to prove your expertise, and to teach your readers how best to care for their pets. The more information you provide, the better the posts will be, both in terms of user experience and ranking ability.

Speak in a voice your readers will understand (no medical jargon, if possible). Teach them what to do in certain situations and how to ensure their pet is happy and healthy.

This post about the best low sodium dog food can serve as a great guide – it is very in-depth, it is easy to read, it provides real value and actionable information, and it is the only resource a dog owner will need.

Mind the seasons

Try to plan your posts so that they coincide with certain seasonal events. For example, since spring is tick season, publish a post on tick prevention and how to treat a tick bite during these months. During the winter, you can do a post on how to calm a pet when the fireworks and firecrackers start going. And so on.

This will make sure your posts are read when they are naturally most searched for, and that a reader can get timely information when they need it the most.

Repost your content

To expand on the previous point, don’t be afraid to repost your old content – in fact, do it every year or so.

If you write a post about tick bite prevention and make it the best you can at that time, don’t write another post the following year. Rework your old post instead. Freshen it up with new images, add any new information or recommendations you may have learned in the meantime, and post the article with the day’s date. This is a great way to boost the article’s visibility and add even more value to it.

You never want to have more than one post covering the same topic. If you do, try to merge these articles into one larger and more informative text.

Use real cases and stories

Apart from the useful and informational posts you’re going to feature on the blog, it’s a good idea to add some real-life stories about some of your patients and their owners.

This will help establish trust and a more intimate relationship between you and your readers. Plus, you will also be able to show off your skills and expertise.

You can come up with specific themes, like a running post on the antics your cats get up to or a compilation of the best tricks your dogs can do. You can also do case studies about specific illnesses and diseases, referencing real patients.

Always try to include plenty of images and videos (with the owner’s permission, of course) – after all, as well all know, cat videos rule the internet.

To sum it up

Investing a bit of time to write a few valuable and informative articles can be a great starting point for your blog, adding great value to the website itself. They can be turned into a fantastic marketing asset and used in all kinds of campaigns further down the line, and they can help out your current patients as well. You don’t have to aim for too many posts – focus on their quality rather than quantity, and take it from there.

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