Connecting with Clients – Surviving 2020

Over the past few months, our team has had the opportunity to speak with veterinarians across the country about their experiences during the pandemic. What we heard were stories of worry, stress, and ultimately, resilience. As the country continues to reopen, there are steps your veterinary practice can take now to set yourself up for success in the future.

Manage a Steady Stream of Patients

As veterinary practices began reopening and returning to general care, many vets experienced a surge of rescheduled appointments from clients that were unable to come into the office in April & May. As those appointments begin to dwindle, now is the time to focus on filling and backfilling your calendar for the months ahead.

Finding the Right Partners

As you begin to develop a strategy to increase appointments, it is an important time to be diligent about your veterinary marketing and the partners you are working with to help you spread this message. The right veterinary marketing partner can be a key factor in your success moving forward. Here at VetNetwork we have one mission—to help you grow your practice by increasing the number of patients in your care.

Our commitment begins with the same care and attention you provide your patients. Personal, hands-on, and insightful—exactly what your clients have come to expect from you and your team. At VetNetwork, you’ll never be just a number. When you call, we’ll answer the phone personally. You and your team will be on a first name basis with us. We call this our “white glove” customer service. Equally important, our team has years of expertise in digital marketing for veterinarians.

During these times, client confidence is paramount to your success. VetNetwork can help you to build a modern, mobile-responsive website that will make a great first impression with potential new clients. Additionally, we can do the heavy lifting of communicating your commitment to safety and send messages encouraging routine care via your website, social media, and email.

Invest in Effective Communication

After pausing appointments for a few weeks (or months), many veterinary practices are feeling financial strain and reexamining where they invest their time, energy, and capital. Despite the initial surge in clients after reopening, the financial impacts of the pandemic are still being felt. Many veterinarians feel now is the worst time to be spending money on marketing, but that could not be further from the truth. Your website alone attracts just as many clients as the sign outside of your office, which is maybe a handful. In order to use your veterinary practice website to its full potential, you will need to invest in Search Engine Optimization (SEO), an investment in your future practice growth. Search Engine Optimization “is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.” (Source: https://moz.com/learn/seo/what-is-seo)

When searching for a new veterinarian, most clients will pick up their phones, go to Google and type in a version of “vet near me.” Our goal is to have your practice’s website appear at the top of this search, increasing your new client numbers, and SEO will help achieve that.

Customized Plans for Your Needs

Unlike most SEO companies, we won’t charge you outrageous fees, tie you down with contracts, make impossible guarantees, or hide our work. Like every service we offer, we provide full reporting and unlimited, live customer service. VetNetwork strives to make this entire process as transparent as possible. At the end of every month, we send you a detailed report containing keyword rankings and trends, the number of visits to your website, which keywords were used to access your website, where content has been submitted, and more. You can reach us and speak with a real person who is familiar with your practice. The growth of your practice is our top priority, so we make sure to keep an open line of communication that will ensure your satisfaction with our services. We are passionate about transparent communication, so we will answer any questions you have about our services with complete honesty. Good SEO is a collaborative effort, so we aim to include you as much as possible.

Looking Forward

The truth is, no one knows for certain if a second wave of COVID-19 is coming next year. With that uncertainty, it can be easy to become paralyzed or stagnant when it comes to your business. However, now is the perfect time to solidify your clients’ trust in your practice, and to welcome new clients who need reassurance during this time. By communicating your priority for health and safety, and by offering a comforting message of patient priority, your business can thrive. VetNetwork is here to help you see more new patients and increase your practice revenue through effective communication and customized marketing.

Through September 30th, we are offering a free website and SEO analysis to find ways we can help you grow your client base. Please complete the form below to submit your practice details and schedule a 1-on-1 with one of our marketing experts.