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What Third-Grade Math Can Teach You About Veterinary Marketing

Thursday, May 16th, 2013

By Steve Klinghoffer Teachers know that the secret to successful learning is repetition. Most people don’t have the ability to remember or learn material after seeing or hearing it only once. That’s why, when you were young, your teacher had you write your spelling words multiple times. Or maybe your third-grade teacher drilled your class [...]

Make Online Footprints on the Veterinary Landscape with YouTube

Friday, April 26th, 2013

In case you haven’t noticed, Google has morphed from a company name into a universal verb.  Don’t know an answer to something?  Google it.  Need directions to a local restaurant? Google them. How do you say veterinarian in Spanish?  Googlé “veterinario.” The power of Google has changed internet marketing on a scale sometimes too grand [...]

Veterinary Community Recognizes World Rabies Day 2010

Friday, September 24th, 2010

In order to promote global recognition of the threat Rabies still poses to humans and companion pets, the U.S. Centers for Disease Control (CDC) and U.K.-based Alliance for Rabies Control have declared September 28 as World Rabies Day. This year marks the fourth year of this annual event. World Rabies Day is designed to reach [...]

Two New Studies Show Vets At Risk For Stress And Substance Abuse

Friday, March 13th, 2009

Veterinary medicine is just as stressful as any other medical field, but a pair of recent studies – one from Australia and the other from Germany – that has some dour news regarding the personal lives of veterinarians.   First up, there’s the study published this month in the Australian Veterinary Journal, which reports that [...]