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Social Media: Youtube

According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network. Video gives your business a channel to talk directly to customers in ways previously accessible only to large companies that could afford TV advertisements.

YouTube is by far the dominant player with 4 billion views per day. Over 6 billion hours of video are watched each month on YouTube - that's almost an hour for every person on Earth, and 50% more than last year.

YouTube videos are not just for entertainment. YouTube users search for videos that interest them – and for many people, that topic is how to care for their pets. YouTube is owned and operated as a subsidiary of Google, meaning that online videos can have an immediate and powerful impact on raising your veterinary hospital website's rankings. For these and many more reasons, YouTube needs to be added to your social media portfolio.

Why Your Veterinary Practice Need YouTube

• With more than 1 billion unique users visiting it each month, YouTube is a massive information distribution network.
• People love YouTube, and videos about animals are especially popular.
• Videos of your doctors, staff and guest speakers providing information about pet nutrition, health, and other aspects of care appeal to your clients, potential clients, and quite literally, animal lovers all over the world.
• YouTube videos boost the credibility and awareness of your veterinary practice.
• You can lighten things up with humorous videos of pet antics at your practice. Humor is attractive.
• Video helps market your brand and business.

Top Rankings for Your Veterinary Hospital's Website

YouTube is the second most popular search engine in the world behind Google, which owns it. Videos often appear on the first page of Google search results. This means that if your hospital has videos on YouTube, there is a greater change for your practice to achieve first page rankings on Google and high visibility among your community's pet owners. By incorporating YouTube videos into your website, your veterinary hospital website's Google rankings will improve almost immediately.

Soon YouTube may well supplant Facebook, Twitter and other popular social mediums. Not only is it free, easy to use and interesting to clients, but it capitalizes on society's current fascination with videos. With 4 billion views per day, YouTube translates into a unique and formidable marketing resource for your veterinary hospital.

Direct YouTube Marketing Benefits to Your Hospital

• Increased Google Rankings for your Veterinary Hospital Website
• Creates a Personal Connection with Your Clients
• Enhances Client Compliance
• Reemphasizes your Veterinary Practice's Website Presence
• An Easy and Inexpensive Marketing Tool to Attract New Clients

In today's tech-obsessed world, it's important to be diligent and up-to-date about your online presence. Neglecting it, or contrarily, spending too much time marketing ineffectively, will only set you back in your quest to grow your veterinary hospital's online reputation. So grab on to YouTube's coattails and prepare to soar to the top.

The technology team at VetNetwork can create your YouTube account, edit your veterinary hospital videos, upload your videos to YouTube, and create pages on your website for visitors to view your YouTube videos. For information and pricing on YouTube video marketing and other means of social media marketing for veterinarians, call VetNetwork at (800) 564-4215. We are excited to be able to provide this marketing feature for you and your veterinary practice.