What is Google Maps Marketing?

When we as consumers look for a new place to take our business we generally look to search engines to help. For example, if I wanted to find a new pizza place while on vacation, I could search ‘pizza near me’ and seconds later have a map with a number of recommended pizza places. This does not only apply to shopping, as many services rely on Google Maps to increase local exposure.

As a vet, this means just the same. When pet owners are looking for a new vet, they may search ‘vets near me’ and if your hospital doesn’t show up on the pet owner’s Google Map, then you may be missing out on potential business.

How Does It Work?

For hospitals that have a good local Search Engine Optimization (SEO) strategy, Google (specifically Google Maps) can play a critical role in a hospital’s digital marketing strategy. For one, it’s important for your hospital to be in the top few results with Google maps, as 92% of searchers do not look past the top three results on a given Google Maps search. When people search for businesses and services on Google, they get a short list of ads and a small group of services near them on Google Maps.

In order to take full advantage of Google Maps, your hospital needs a good local SEO strategy  to make sure it is recognized in the first few search results on the map.

How Can I Use Google Maps to Maximize the Growth of my Hospital?

Marketing with Google Maps is very important given the fact that when people are looking for new vets, they don’t actually know what they are looking for. That is why using Google Maps Marketing is crucial because it allows your hospital to let pet owners know what and who they SHOULD be looking for.

Marketing with Google Maps is cost effective because it allows you to promote your hospital specifically to people looking for vets in your area.

Google Maps can also increase your hospital’s visibility, as well as build consumer trust, both of which are vital in growing and expanding your hospital.

How Can I Take Advantage?

Another great tool to be used in conjunction with Google Maps is Google My Business. Google My Business allows a listing to appear on Google when people search for your hospital. Not only does it give the basic information about your hospital (location, hours, contact information) but it also allows pet owners to see reviews of your hospital. But most importantly, it includes a Google Maps link with a pin that lets them know where you are.

All of this is just part of what your hospital may need to continue to grow in an expanding digital market. In order to attract new business, you need to be seen. Google Maps marketing and Google My Business are two tools that, in conjunction with a sound digital marketing strategy, can catapult your hospital to the top of those Google search pages.