5 Keys To Developing a Successful Veterinary Marketing Plan
At VetNetwork, we understand that creating a veterinary marketing plan can be challenging. When meeting with clients, we assist them in creating the most effective veterinary marketing plan by starting with the five steps we outline below.
Take Stock of Your Budget
There is no point in coming up with elaborate plans to market your veterinary business if your budget can’t support it at this time. However, that doesn’t mean you have to settle for a mediocre marketing plan either. Once you have evaluated your budget and know how much you have to spend, Vet Network will help you make the most of every dollar by earning the highest possible return on investment (ROI). Whether that is from updating your website, creating blogs and emails on behalf of your practice, assisting with social media management, or other services is completely up to you.
Define Your Goals
It is much easier to follow a veterinary marketing plan when you know what you want to achieve. Is it greater interaction with your clients online? More appointments from new clients? More people signing up for your newsletter? The specific goals are not as important as the fact that you have clearly identified them. Don’t forget to consider who you are trying to target with new advertising.
Develop a Marketing Strategy
The next step in setting goals is developing criteria that lets you know how well you are progressing towards meeting them. VetNetwork can help in this area by creating a new website and managing your marketing needs from print to SEO. We can also monitor the results of the various marketing strategies you have put into place to determine what is working well and what might need a few changes to ensure that you are reaching your target audience.
Establish Timeframes for Short-Term and Long-Term Goals
VetNetwork will assist you in determining key performance indicators (KPI) for each of your veterinary practice’s marketing goals. We encourage you to brainstorm with your team to come up with a list of both short-term and long-term goals that can improve your practice and help grow its revenue. We will use our experience to let you know if the goals and the KPI are realistic. Our marketing team will even give you a gentle nudge if the goals don’t seem to be aggressive enough.
Measure and Analyze Your Marketing Performance
The most important aspect of any veterinary marketing plan is determining its effectiveness. You can either set aside time to analyze data at the end of each assessment period or hire Vet Network to do it. If you are not reaching your intended audience as expected, we will help you determine where gaps in your veterinary marketing plan might exist. We will continue to assist you in managing your brand and tweaking campaigns when necessary.
Work with a Full-Service Veterinary Marketing Company
VetNetwork is a full-service veterinary marketing company dedicated exclusively to helping veterinarians grow their hospitals and increase revenue. Contact VetNetwork today to learn more about putting our experience to work for you.
