As a veterinary hospital owner, you want to trust your hospital employees. And you should. You hired them, after all. Your staff members produce good work for you, come in on time, and even bring coffee and snacks to the office. But what you may not realize is that even the best, brightest, and seemingly […]

With fall rearing its head, many companies are looking to turn over some new leaves. On August 1, Google did just that by making cuts to the browsers that Google Apps now support. Included in the cut were Firefox 3.5, Safari 3, Internet Explorer 7, as well as all earlier versions of Explorer. Although the […]

What you can do to Protect your Veterinary Practice Despite weakness in the overall economy, spending on pets, veterinary services, and related products remains strong and at record levels compared to ten or even five years ago. However, despite this good news, veterinarians face a number of new competitors seeking to peel away significant amounts […]

You can be at the top of your profession as a veterinarian, but still have a struggling practice if you don’t make business and marketing operations top priorities. Studies show that far too few veterinarians understand that effective use of financial concepts is as critical to their success as providing quality care. And yet, the […]

Websites have personalities, too. The way websites are written and designed makes an impression on the visitor. Does your veterinary hospital’s website show off a pleasant, friendly personality? Or is it a self-centered narcissist website? If the content of your site goes on endlessly about your hospital’s state of the art equipment, your technological superiority, […]

By now, you realize that a website is necessary for the success of your veterinary practice. Research shows that the internet is where most new clients will search for a veterinarian, and if you can’t be found there, your practice can’t grow. In the process of creating the perfect website for a veterinary practice, the […]

They drive by, see your sign, and notice how close you are to their home or business. They get on home computers or cell phones and do Google searches for “veterinarian in Mayberry.” Statistics show that the internet is the most popular way for prospective clients to find you. How do you get these new […]

As with human healthcare, the cost of veterinary care is increasing, which in turn is leading a number of pet owners to choose what is termed “economic euthanasia.” Essentially, the cost to treat the illness or injury is more than the owner can afford. To help prevent pet owners from falling into such a situation, […]

One of the most important veterinary marketing decisions you’ll make for your veterinary practice is the selection of a domain name for your hospital’s website. At its most basic level, a veterinary domain name is the address people use on the Internet to find your hospital’s website. And yet, domain names and the strategies behind […]

Despite a serious downturn in the economy, pet ownership and spending continues to grow. However, competition within the pet market is also growing. On one side is the growth of big-box-like pet outlets while on the other is retailers adding or increasing the number of pet and pet-related products they sell.