They drive by, see your sign, and notice how close you are to their home or business. They get on home computers or cell phones and do Google searches for “veterinarian in Mayberry.” Statistics show that the internet is the most popular way for prospective clients to find you. How do you get these new […]

As with human healthcare, the cost of veterinary care is increasing, which in turn is leading a number of pet owners to choose what is termed “economic euthanasia.” Essentially, the cost to treat the illness or injury is more than the owner can afford. To help prevent pet owners from falling into such a situation, […]

One of the most important veterinary marketing decisions you’ll make for your veterinary practice is the selection of a domain name for your hospital’s website. At its most basic level, a veterinary domain name is the address people use on the Internet to find your hospital’s website. And yet, domain names and the strategies behind […]

Despite a serious downturn in the economy, pet ownership and spending continues to grow. However, competition within the pet market is also growing. On one side is the growth of big-box-like pet outlets while on the other is retailers adding or increasing the number of pet and pet-related products they sell.

You don’t have to think of yourself as a web retailer in order to successfully sell products on your veterinary hospital’s website. Did you know that flea products and heartworm prevention medication account for more than 95 percent of the online veterinary pharmacy business? Why lose this business and possibly clients to online retailers when […]

Before you even think about designing your veterinary hospital website, starting a brochure or creating a hospital newsletter, you need to develop your brand. Your veterinary hospital’s brand is the element that establishes your identity and sets you apart from the competition. Differentiating your veterinary hospital in today’s marketplace based on services and prices is […]

The Value of Veterinary Website Statistics The simple truth is this: The more visitors you have on your veterinary hospital website, the more clients you have at your door. More than ever, pet owners find their veterinarians on the internet. In previous blogs we discussed veterinary Search Engine Optimization and how to get your website […]

In order to promote global recognition of the threat Rabies still poses to humans and companion pets, the U.S. Centers for Disease Control (CDC) and U.K.-based Alliance for Rabies Control have declared September 28 as World Rabies Day. This year marks the fourth year of this annual event. World Rabies Day is designed to reach […]

If direct mail is a marketing strategy that your veterinary hospital has ignored, you are missing out on a powerful marketing tool capable of quickly generating new clients and additional revenue. Direct mail is relatively low-cost, reaches only local pet owners and other targeted groups, and provides immediate and measurable results.

Using social media sites such as Facebook drives visitors to your veterinary hospital website. In Part 2 of our series on Social Media marketing, we look at Twitter and the less well-known site, Stumbleupon, two sites that are surprisingly effective at bringing prospective clients to your veterinary hospital website, and the simple ways you can leverage their power to increase your veterinary practice.