This is the first in a series of articles about why it is important for you, a veterinarian and veterinary practice owner, to embrace social media in your veterinary practice. Here, we extol the virtues of Facebook, a site created in 2004 by a college student at Harvard (who was later disciplined for the breach of security). In future posts, we’ll discuss how Twitter and YouTube can benefit your bottom line by enhancing your veterinary hospital’s presence on the web.

A compelling reason for adding a blog to your veterinary hospital website is that blogs increase your website’s Google and search engine rankings. If a potential client finds your blog article through a search, chances are, he or she is going to find your veterinary hospital’s website, especially if you include links in your blog article back to your website. Here are just a few reasons why adding a blog to your veterinary hospital website increases your search engine rankings.

In Part 1 of our series, Getting Your Veterinary Hospital Website on Top of Google, we described how Google’s search engine crawls the web and ranks veterinary hospital websites in response to search terms. As Search Engine Optimization (SEO) specialists at VetNetwork, we know the tried-and-true ways to improve your veterinary hospital’s website rankings in Google search results. In today’s article, we’ll unravel some of the mysteries in improving your hospital’s rankings.