Successful Marketing Strategies for Your Veterinary Hospital
Back in the Stone Age, a good word-of-mouth reputation and having a small ad in the yellow pages were the preferred marketing strategies for attracting new clients to your veterinary hospital..
Times have changed and so have veterinary marketing techniques. What may have been successful 30 years ago is probably not going to attract today’s savvy pet owners. Even with a great reputation, there is no guarantee that your veterinary practice will continue to grow and thrive.
You can blame the internet; however, there are many factors including an increased number of veterinary hospitals, pet vaccine clinics and competition from the big box stores.
Below are the most important marketing strategies for growing your veterinary practice in this competitive marketplace.
1. Have a marketing budget for your practice. That’s right; you need to spend money on marketing in order to grow your practice. Discuss your budget with your accountant or financial planner and be prepared to spend at least 3-5% of your net sales on marketing.
2. Develop a marketing plan. Map out your strategy. Use a calendar and plan ahead.
3. Focus on the benefits for your clients. Forget your ego and how much money you spent on your x-ray machine and waiting room fixtures. Advertise your extended hours, house call visits, affordable rates, early morning drop offs, friendly staff and medical supervised boarding.
4. Figure out your message and stick to it. Your message should be simple, easy to remember and effective. Smith Animal Hospital – Friendly staff, affordable rates and evening appointments. Come on down!
5. Keep it simple. Don’t clutter your ads. Everyone knows to bring their pet to a veterinary hospital when it’s sick, needs vaccinations or surgery. Don’t turn your marketing message into a menu of services that you offer.
6. Include a call to action. You may be voted the best vet in Phoenix, but the hospital offering $25 discount on the first visit will probably be more successful in attracting new clients.
7. Use several mediums to get out your message. Divide your marketing budget so you have money for a logo, website, brochure, business cards and perhaps television or newspaper ads.
8. Hire a marketing company that has experience and understands pet owners and the veterinary profession. VetNetwork, owned and managed by a veterinarian with more than 20 years of hospital ownership experience, is the only company that can make this claim. We are 100% dedicated to helping veterinarians like you attract new clients, increase business and generate long-term growth.
Call VetNetwork today. We’re the veterinary marketing company that works within your budget and gets you results.
For more than 10 years, VetNetwork has been providing cutting-edge marketing solutions to veterinary practices with unprecedented insight in the following areas:
• Search Engine Optimization
• Facebook and Social Networking
Every service we offer is designed to meet your individual goals and budget guidelines.
A phone call to us means results for you. Call VetNetwork today.
Copyright © VetNetwork, LLC
VetNetwork – Marketing Solutions for Veterinarians and Veterinary Hospitals
www.vetnetwork.com
603-743-4321
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