Veterinary Marketing Best Practices
Hello, I’m John Longley and although I am VetNetwork’s Marketing & Sales Manager, I am not writing today to sell you anything. I am writing to share some knowledge about our most successful relationships and how our clients have benefited by partnering with us.
- Partnerships – Partnering with our clients produces the most benefits when we are seen as an extension of their hospital. As a member of their team, we can develop a more complete and meaningful marketing plan, based on practice philosophy and the successful implementation of future goals.
- Metrics – Veterinarians are not marketing professionals and I understand that. My job is to explore a practice owner’s goals, measure these goals, develop a realistic marketing strategy, and evaluate its success.
- New Ideas – The internet, smartphones, and social media have added a new complexity to marketing. Word of mouth is obsolete and the phone book is dead. Maximizing these new marketing solutions engages pet owners, promotes your services, and increases business.
So I have made it through my short spiel without a sales pitch. Now, here it comes: Unlike sales and customer service groups at other marketing companies, I – along with the rest of the VetNetwork team – am committed to the success of veterinarians. That means every strategy I develop, every seminar I attend, the webinars I watch, and marketing articles I read, I am constantly asking myself how to make these trends and tactics work for you.
If you would like to know how VetNetwork can benefit your practice, please get in touch with me. I am excited to speak with you about all the ways we can increase your business and make 2014 your best year yet.
