Create a Facebook Group to Connect with Your Community

With the cost of advertising on Facebook rising, many veterinary practices are looking to Facebook groups to enhance their marketing strategies. Groups can assist you with finding new ways to engage with your clients and reach potential new clients more efficiently. However, it can be difficult to know where to begin and how to get the most out of a group when it comes to marketing. Here are a few tips to help guide you into making the best Facebook group for your veterinary hospital.

Create a community

Facebook groups are a great way to get your clients and target audience to engage with a variety of different topics surrounding your veterinary hospital. You can start a group geared towards pet owners in the community, pet training advice or even a group dedicated to sharing photos of community pets! Your group does not have to be solely about your veterinary practice but can instead serve as a space related to all things animal wellness. As long as the group inspires discussion that enhances your brand and brings awareness to your business, you’re adding value and personality to your hospital.

Know your audience

Knowing and understanding your target audience is key for any marketing decision. Facebook is actually becoming more and more popular with older generations. As of 2016, over half of all internet users age 65 and older are on Facebook (Pew Internet). While using newer platforms like Instagram and Snapchat may be more suitable for a market under 30, Facebook could present a great opportunity for reaching more mature clients.

Optimize customer relationship management

Social media has revolutionized how businesses handle relationships with their clients. It allows us to respond to an inquiry, suggest a treatment, or handle a complaint within seconds. Don’t be afraid to take criticism or complaints on your Facebook group! Use this tool as an opportunity to solve problems with grace, showing your audience that you are credible and reliable. Most importantly, you’ll end up with more satisfied customers than disgruntled ones by being able to quickly address a concern.

Focus on the member’s experience

Make your Facebook group a VIP experience, and allow members to see new services, access deals or discounts, or participate in giveaways first! Building an online community is a great way to connect with your clients and stay top of mind with them.

Lastly, when in doubt, look to successful groups for ideas and inspiration on how to integrate your practice into an online community.