Why Does Good Veterinary Website Design Matter?

0 Comments Posted by Alyssa Noonan in General on Tuesday, June 5th, 2018.

With 92.4 million cats and 89.7 million dogs in the United States, there are plenty of patients to keep vets busy. Which is why it might seem like there’s no real reason to bother with your website.

Business will come in either way. Except, you’re an entrepreneur. You don’t just care for pets, you run a business.

Part of running a successful business is marketing. Especially because you want to attract the right type of customers to your business. The kind who show up and pay their bills on time.

But that’s not the only reason good veterinary website design is important. Keep reading to learn why a great website design matters.

A Good Veterinary Website Design Will Help Brand Your Business

Branding isn’t just for large corporations like Burger King. It’s for small businesses like yours.

Your goal is to attract customers who love your business and are loyal to it. Branding helps build up trust and loyalty. It also helps build recognition for your business.

Branding should be a huge part of your vet website design. That means having a logo designed that captures the attention of potential customers.

It means adding content that shows off your values so you can attract like-minded people. Branding will also set you apart from your competition.

All Vet Websites Should Have A Mobile-Ready Website

The fact is that veterinary website designs need to be mobile-ready. People are doing their homework before they select a business to work with.

More than 80% of your potential customers were conducting an online search to see which veterinary practice they like and trust the most. But most of them are doing their searches on mobile devices.

Creating a responsive website means no matter what device your customers find you on, your site will look and feel exactly the same. Make it easy on yourself and your customers and provide them with the information they need in an easy-to-read format.

American staffordshire terrier dog lying on the bed in front of a laptopVeterinary Websites Benefit From Good SEO

Website design for veterinary practices needs great SEO. It’s how search engines and your customers find you.

No one wants to visit your website to only find the bare minimum of information. Also, no one will find it without the right keywords.

Great content makes customers happy because it tells them more about what to expect from you and your veterinary business. It makes them feel as though they can trust you.

Great content is also picked up by search engines. The better content you include, with great keywords and links, the more likely your site will be ranked at the top of the first page.

Veterinary Website Designs Should Look Well Organized

Potential clients choose to stay on a veterinary website because of how it looks as well as the content.  Choose a few colors that reflect your brand and are attractive.

Make sure you include professional photography to show you’re serious about your business. Add a few videos that showcase your professionalism.

Just don’t make it feel cluttered. Keep things simple so that customers can easily find the information they want.

Hire The Right Professionals

You wouldn’t expect a marketing company to treat an injured dog because we’re not trained for that. And we don’t expect you to be a master at marketing.

That’s what we’re here for. Contact us to help you build a good veterinary website design.

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