VetNetwork Blog

5 Great Methods For Promoting Your Veterinary Practice

0 Comments Posted by Alyssa Noonan in Blogs on Friday, October 5th, 2018.

You’ve been running your veterinary practice for a while or you just got started. Like any owner, you’re looking for ways to grow your business. Have you considered promoting your veterinary practice?

If not, you should get on it as soon as you can. You might’ve tried it in the past but, haven’t gotten the results you expected. The key to promoting your vet practice is using the right methods.

At the end of the day, pet owners will take their pets to the veterinary practice that will treat them better. How can you tell them you’re the best doctor for their pet? Here are 5 methods to promote your veterinary practice to get the best results today.

1. Take Advantage of Social Media

Social media is for more than posting your family photos. These platforms have become a cheap and effective vet marketing tool. When you post on social media, you shouldn’t approach it as an advertisement.

Most users are on social media during their time off. A good veterinary marketing idea for social media is posting short clips on Instagram about pet care. You should experiment with different platforms to know which social media content works best for your practice.

2. Use Online Content to Reach Potential Customers

Do you have a website for your practice? If not, you should get on it as soon as possible. Your website is your online shopfront.

It needs to grab your user’s attention while being informative. Your website must have the right design and information.

Some examples of great content for your veterinary practice website are videos, blog posts, pictures, among other types of content. It’s important that all your content includes relevant keywords.

Remember that search engines such as Google track those keywords. Relevant informative content can help your website land on that coveted top spot in search results.

3. Offer More Than Veterinary Services

When a pet falls ill, their owner looks for the first veterinary that can examine their pet. If you offer more than veterinary services, you’ll end up on the pet owner’s radar before their pet getting sick.

A great way to achieve this is by selling other products such as pet food, accessories, among others. These offerings will give you a reason to advertise to your potential customers.

4. Make Your Office Easy to Spot

Getting noticed by potential clients is half the game. They can have your address and information. But, how can you make sure they come through your door?

Besides keeping an updated Google My Business page, your office must look like a veterinary practice. Does your sign stand out?

If the customers look through the windows, does it look like a veterinary practice? You must make sure your office is easy to spot by potential customers.

5. Get Involved in Your Community

If you are new to a city, the best way to build your reputation is by helping the community. Some examples are joining local charities and organizing local events.

Building a strong relationship with the community is essential to keep your customers when a competitor comes to town.

Will Promoting Your Veterinary Practice Boost Your Business?

Yes, promoting your veterinary practice will boost your business. It’s important that you develop the right strategy according to your area and potential customer.

You should take it one step at a time. Start with the basics such as your website and social media. You can incorporate other veterinary marketing ideas based on your results.

Want to learn veterinary marketing ideas for your social media? Check out our blog post to learn more.

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