You don’t have to think of yourself as a web retailer in order to successfully sell products on your veterinary hospital’s website. Did you know that flea products and heartworm prevention medication account for more than 95 percent of the online veterinary pharmacy business? Why lose this business and possibly clients to online retailers when […]

Before you even think about designing your veterinary hospital website, starting a brochure or creating a hospital newsletter, you need to develop your brand. Your veterinary hospital’s brand is the element that establishes your identity and sets you apart from the competition. Differentiating your veterinary hospital in today’s marketplace based on services and prices is […]

The Value of Veterinary Website Statistics The simple truth is this: The more visitors you have on your veterinary hospital website, the more clients you have at your door. More than ever, pet owners find their veterinarians on the internet. In previous blogs we discussed veterinary Search Engine Optimization and how to get your website […]

In order to promote global recognition of the threat Rabies still poses to humans and companion pets, the U.S. Centers for Disease Control (CDC) and U.K.-based Alliance for Rabies Control have declared September 28 as World Rabies Day. This year marks the fourth year of this annual event. World Rabies Day is designed to reach […]

If direct mail is a marketing strategy that your veterinary hospital has ignored, you are missing out on a powerful marketing tool capable of quickly generating new clients and additional revenue. Direct mail is relatively low-cost, reaches only local pet owners and other targeted groups, and provides immediate and measurable results.

Using social media sites such as Facebook drives visitors to your veterinary hospital website. In Part 2 of our series on Social Media marketing, we look at Twitter and the less well-known site, Stumbleupon, two sites that are surprisingly effective at bringing prospective clients to your veterinary hospital website, and the simple ways you can leverage their power to increase your veterinary practice.

This is the first in a series of articles about why it is important for you, a veterinarian and veterinary practice owner, to embrace social media in your veterinary practice. Here, we extol the virtues of Facebook, a site created in 2004 by a college student at Harvard (who was later disciplined for the breach of security). In future posts, we’ll discuss how Twitter and YouTube can benefit your bottom line by enhancing your veterinary hospital’s presence on the web.

A compelling reason for adding a blog to your veterinary hospital website is that blogs increase your website’s Google and search engine rankings. If a potential client finds your blog article through a search, chances are, he or she is going to find your veterinary hospital’s website, especially if you include links in your blog article back to your website. Here are just a few reasons why adding a blog to your veterinary hospital website increases your search engine rankings.

In Part 1 of our series, Getting Your Veterinary Hospital Website on Top of Google, we described how Google’s search engine crawls the web and ranks veterinary hospital websites in response to search terms. As Search Engine Optimization (SEO) specialists at VetNetwork, we know the tried-and-true ways to improve your veterinary hospital’s website rankings in Google search results. In today’s article, we’ll unravel some of the mysteries in improving your hospital’s rankings.

Your veterinary hospital website needs to be listed high on Google – Part 1 Your veterinary hospital website needs to be listed high on Google and other search engines. No matter how good your veterinary hospital website is, if it’s not optimized for Google and other search engines, you may never be found. Search engine […]