Choosing A Domain Name For Your Veterinary Hospital Website

Choosing a Domain Name for your Veterinary Hospital Website is the second article in this 3-part series of articles about Veterinary Hospital Domain Names. The previous article was on Purchasing a Domain Name for your Veterinary Hospital Website. The final article on Using your Veterinary Hospital Domain Name is going to appear in a few days.

Part 2. Choosing a Domain Name for your Veterinary Hospital Website

The first domain name that you want to purchase is the name of your veterinary hospital. No matter how lengthy or complicated the name of your hospital may be, you absolutely need to own your veterinary hospital’s name. If the exact name of your hospital is not available, you should buy one that is very similar.

If the name of your veterinary hospital is Northern Lights Veterinary Hospital, you should purchase www.northernlightsveterinaryhospital.com. If this domain name is not available, purchase the next best option. The next best option is www.northernlightsvethospital.com. Owning your own name may seem obvious to you; however, many veterinary hospital owners do not end up owning their hospital’s name.

A good domain name needs to be simple, easy for clients and website visitors to remember, represent the name of your practice and be meaningful to the visitor who is looking for your website. If you have already purchased the domain name www.northernlightsveterinaryhospital.com, you may also want to buy another name that is easier to remember. If Northern Lights Veterinary Hospital is located in Fairbanks, Alaska, fairbanksvet.com is another excellent domain name to purchase.

Since you can own as many domain names as you want, make sure that you have enough so your veterinary hospital is well-represented. If you are located in the eastern part of Fairbanks, you may also want to purchase eastfairbanksvet.com. Domain names are fairly inexpensive, and if you feel that you have purchased too many, you don’t have to renew them and can let them expire.

No matter how many domain names you own, you can only choose one as your primary website address. Your primary domain address is where your website resides and the other domain names forward a visitor to the primary address. The forwarding procedure is totally seamless and the visitor is completely unaware that he / she is being forwarded to the primary address (domain name).

In the example above, www.northernlightsveterinaryhospital.com should be the primary domain name where the website is located. If a visitor were to type www.northernlightsveterinaryhospital.com, he / she would be taken directly to the website. If a visitor were to type www.fairbanksvet.com or www.eastfairbanksvet.com, he / she would be forwarded to www.northernlightsveterinaryhospital.com, the actual location of the website.

After deciding on a domain name for your hospital’s website, you need to purchase it as quickly as possible. Remember, the most important domain name to purchase is the name of your hospital. If the name of your hospital is complicated, lengthy or does not represent where you are located, it is wise to purchase additional domain names.

If you have a question about selecting a domain name for your veterinary hospital website, don’t hesitate to call VetNetwork. If you would like to purchase your domain name(s) through us, please call and you will be connected to one of our experts. For more information about creating a website or registering a domain name for your hospital, visit our website – www.vetnetwork.com or call us at 603-743-4321.

Copyright © VetNetwork, LLC / Mark Feltz, DVM
VetNetwork – Marketing Solutions for Veterinarians and Veterinary Hospitals
www.vetnetwork.com
603-743-4321

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