Veterinary Search Engine Optimization from VetNetwork

0 Comments Posted by Chris Sink in General, Search Engine Optimization - SEO on Tuesday, December 9th, 2014.

VetNetwork LLC Chris Sink

If you’re reading this blog, chances are you already know how important it is to have a custom veterinary website for your practice. But what if no one can find it? You need veterinary search engine optimization.

You may think an easy-to-remember URL is all you need for customers to find your practice. While it’s true that a short, descriptive URL is important, it’s much more likely your potential customers are going to refer to a search engine to find out about your veterinary hospital. And once they’re on Google, research has shown their attention spans are short – according to a recent study, 95% of searches end with the user clicking on one of the first few results.

That’s why veterinary search engine optimization, or SEO, is one of the most important tools in your veterinary

Search engine optimization helps customers find your veterinary clinic.

Search engine optimization helps customers find your veterinary clinic.

marketing arsenal. Search engine optimization refers to the techniques that decide a website’s search engine ranking. SEO tactics are constantly changing and veterinary practices that compete in a crowded market need to stay ahead of their competitors to remain visible.

Not all SEO tactics are alike, and search engines like Google have strict parameters in place to keep websites from manipulating its algorithms for better placement. Using these unscrupulous SEO tactics (often referred to as “black hat” by experts) might help your website’s ranking for a short time, but, more often than not they’ll result in your website being removed from Google altogether.

Google’s guidelines are always changing. SEO practices that once guaranteed great placement have become less effective, and others have been banned altogether. Therefore, it’s important your veterinary website’s search engine optimization is regularly monitored and updated by a knowledgeable team that stays abreast of all the latest developments in SEO.

It’s also important that your website’s search engine optimization focuses on your industry. You need your veterinary search engine optimization to target terms commonly used by pet owners in your area.

The marketing experts at VetNetwork offer search engine optimization packages with proven results. Our veterinary websites are customized from the ground up, from original graphic design to customized copy unique to your veterinary practice. This lays the groundwork for additional search engine optimization to have the maximum impact for your practice. We offer veterinary SEO marketing packages are designed to fit the needs of all veterinary practices, regardless of size, scope, or geographic location. For more information, please visit our website. You can also contact us at (603) 743-4321 for more information.

You already know that your veterinary practice is number one. Isn’t it time that pet owners found out?

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