The Three A’s of Success for Your Veterinary Clinic

Running a successful veterinary clinic or hospital can be overwhelming at times. At VetNetwork, we understand the day-to-day dedication of delivering optimal patient care. One way to ensure that pet owners are getting the correct information on your site and your office is to remember to incorporate these three “A” words below. These tips will help increase the odds of them booking an appointment with you and staying with your clinic.

Ability

Highlighting your experience, education and other credentials in a well-written, succinct and professional way online is very important when it comes to informing pet parents. What are your credentials? Are you properly highlighting them on your website and in your office? Does the parent feel reassured that their oral health is in the hands of a capable, compassionate professional?

Approachability

Depending on where your clinic is located, pet parents may be inundated with doctor websites and social media pages. Sometimes all it takes is a few in-house photos and a smiling headshot of a dentist to sway a patient’s decision. By showing the real human beings that are in your clinic every day, pet parents get great insight as to what the office experience will be like. Be sure to have photos of the staff in candid moments, a comfortable waiting room that looks clean and organized, and a front desk photo on your website.

Affordability

Does your clinic offer promotions often? Are these promotions or discounts easily visible on your site? Are the insurances you accept up to date on your website? These are all vital factors that pet owners consider when finding a vet clinic. If your pricing is too high or you don’t offer many promotions or perks, this could be an issue. By making sure owners have financial information easily accessible you can make sure you’re getting more business than the clinic down the road.

By incorporating the three A’s you can help your clinic keep a steady road to success. For further help with your website and SEO, contact VetNetwork today!