VetNetwork Blog

How To Boost Traffic To Veterinary Websites

0 Comments Posted by Alyssa Noonan in General on Tuesday, June 26th, 2018.

Are your veterinary websites getting the attention they deserve?

If you’re struggling to drive traffic to your website, this article is for you. Not having the right website design and optimization could cost you many visitors.

To learn how to drive traffic, follow these tips.

Get the Site Audited

Before you begin making changes to your website, the best thing to do is to get it audited. Have a professional look at it and tell you what the website is missing.

If it’s been a long time since you updated your website, it might require a lot more work. Newer websites don’t need as much work, and might only need some updating.

Add Some Visuals

People visiting sites love to see visuals whether it’s video, photos, or infographics. Make sure you add visuals to your veterinary site.

That being said, avoid using too many stock photos. Rather, get a photographer to capture the office and the staff for a more relatable experience.

Since video content has been taking over, why not have a few videos showing potential clients around the office?

Pay a Visit to Your Competitors’ Sites

In order to get an idea of what works and what doesn’t work, visit competitor sites.

The purpose if this is not to imitate but to see which methods are successful and figure out a way to make them better. Also, it will give you an idea of what to avoid for your own site.

Write a Blog

If you really want to attract more traffic, to your site. It might help to add a blog to your website.

In this blog, you can share great veterinary tips with your customers. You can address pet owner’s concerns with informative articles.

With the use of the right keywords, you’ll be able to attract more visitors looking for tips and advice.

Attract Local Traffic

Focusing on attracting local traffic is one of the smarter things you can do for your website.

If your veterinary practice is based in Chicago, you would want the majority of your views to be from this location. Attracting visitors from Los Angeles won’t bring you more clients.

Using the right local keywords or updating your Google My Business will ensure your local traffic increases.

Have Great Content

Overall, the best thing you can do for your site to boost traffic is to always create great content. Whether you have a blog, about me, or contact us pages, it should always be fresh and well done.

Make sure the content on the site is clean and to the point. Check the grammar and spelling to ensure readers are not distracted by this.

Set Your Veterinary Websites Apart

Getting more traffic to your veterinary website might sound complicated, but if you follow these steps you will see a traffic increase.

Be sure to do a site audit, create a blog, add visuals, and attract local traffic.

Ready to improve your veterinary websites? Contact us to get a quote or request more information.

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