Your Veterinary Hospital Needs A Blog

0 Comments Posted by Vet Network in Blogs on Friday, April 3rd, 2009.

Veterinary blogging is a great way to communicate and connect with your veterinary clients, build credibility and expertise in your field, and bring more traffic to your vet hospital’s website. Blogging for your vet practice provides an outlet for you to make a personal connection with your clients and for your clients to make a connection with you. A veterinary hospital blog is also an excellent way to build relationships with all pet owners, particularly potential clients and pet owners in your community.

The problem with most veterinary hospital owners is that they think blogs are frivolous and a waste of time. I need to tell you that they are not!

You and your clients see each other once, maybe twice a year. During those short medical visits, your clients hardly get to know you. If they want additional information, the only other place to look is on your veterinary website. Even if you have a remarkable vet website, the pages on your website are just not enough if you want to communicate regularly with your clients and local pet owners. Having a veterinary clinic blog sets you apart. Blogs enable your clients and potential clients to learn more about your hospital, your staff and you on a professional level and on a personal level.

Setting up a veterinary blog is easy and inexpensive. Many blog platforms, such as WordPress and Google Blogger, are free of charge. You don’t have to know website design, HTML, web hosting or be computer savvy in order to set one up. Both WordPress and Google Blogger provide you with a free account and a step-by-step process for setting up your animal hospital blog. Once you have set up your account, both allow you to login to the administrative dashboard of your blog and start blogging away.

A vet blog for your vet office can be used for almost anything. Some veterinarians post photos of their hospital clients’ pets along with funny anecdotes. Other veterinarians post interesting medical cases and include educational articles. Newsworthy items, top ten lists, engaging stories, random thoughts and hospital employee accomplishments are just some of the items that can be posted on your blog. A vet blog can be used as a “Breaking News” page and include emergency articles and local pet disease updates. Updates about Lyme disease, Rabies epidemics and Leptospirosis outbreaks would make great stories for your veterinary blog.

Your veterinary blog doesn’t have to be limited to news and events happening at your veterinary hospital. It can serve as a major resource for pet-related news and events in your community. Get local pet groups and organizations to send you events, information and stories to post on your veterinary blog. This is a great way to get more local pet owners involved in your veterinary hospital’s blog and a reason for them to return to your blog regularly. The more local pet owners return to your vet blog, the more chance of them becoming new clients.

After you post your blog for your veterinary practice, it is out there for the world to see. Each article that is added contains a text box where visitors can make comments. Don’t worry about comments, since you decide what comments get posted and what comments don’t.

Since it takes time to develop a following, don’t expect too many visitors or comments right from the start. However, once you develop a following and post veterinary blog articles and stories on a regular basis, the traffic to your blog is going to increase and your veterinary blogging community is going to become established.

The last thing that I want to mention is that Google and other search engines have a particular affinity for blogs. Google favors websites that are regularly updated and supplied with fresh, new content. If your blog is included as a link in your vet website, the articles that you post are regarded as updates. If you are supplying good, relevant articles to your veterinary practice blog on a regular basis, your website’s Google rankings are going to increase significantly.

If you would like VetNetwork to setup your vet blog, please give us a call. We also provide various blog maintenance services. At a very reasonable fee, we can keep your veterinary blog updated, write and publish articles about your vet hospital and manage your comment boxes.  We can also set up your veterinary blog as an actual page on your vet website. Having a blog as an actual vet website page is the technique that raises your veterinary hospital website’s Google and search engine rankings.

If there is any veterinary seo or internet-based marketing strategy for your vet website that interests you, please don’t hesitate to give us a call. The talented staff at VetNetwork is here to help you with all your hospital marketing needs.

Call VetNetwork today for a free quote 603-743-4321.

Written and Copyright ©
Mark Feltz, DVM
VetNetwork, LLC 2010

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