Archive for 2009
Your Veterinary Hospital’s Email Newsletter
4-Part Series on Email Newsletters By Mark Feltz, DVM, Owner of VetNetwork We have posted a 4-part series on Email Newsletters and the benefits they provide for your practice. Without a doubt, email newsletters are the best way to communicate with your clients and potential clients on a regular basis. Email Newsletters are inexpensive to send and they build […]
Reviewing & Tracking your Vet Email Newsletter
Part 4 of a 4 Part Series on Veterinary Hospital Email Newsletters If You Send It, You Can Measure It. After you have sent out your hospital’s email marketing newsletter, you need to see if you have accomplished your goals. A spike in your vet hospital’s website visits might be enough to consider it a […]
Your Veterinary Hospital Needs A Blog
Veterinary blogging is a great way to communicate and connect with your veterinary clients, build credibility and expertise in your field, and bring more traffic to your vet hospital’s website. Blogging for your vet practice provides an outlet for you to make a personal connection with your clients and for your clients to make a connection […]
Collecting Email Addresses for your Newsletter
Part 3 of a 4 Part Series on Veterinary Hospital Email Newsletters Since your website is generally the first place people look when they want information about your veterinary hospital, this is the best place to offer visitors the chance to sign up for your email newsletter. An email newsletter sign-up box should be included […]
Design & Content for your Veterinary Hospital Email Newsletter
Part 2 in a 4 Part Series on Veterinary Hospital Email Newsletters Your website, newsletter, logo and brochure are all members of one family – your veterinary marketing family. They describe who you are and are part of your overall image. Each one needs to tell its own story; however, they all need to tie-in together. […]
Benefits of a Veterinary Hospital Email Newsletter
Part 1 of a 4 Part Series on Veterinary Hospital Email Newsletters Adding a veterinary email newsletter to your marketing tool box can help drive traffic to your veterinary hospital website, attract new customers, and increase loyalty among your existing clients. Email newsletters are one of the best ways to communicate with clients as they build relationships, […]
Advertising Your Veterinary Hospital Website
Part 2 in a 2 Part Series – Making your Website an Effective Marketing Tool for your Veterinary Hospital Continuation from Yesterday – Part 1 Why keep your veterinary hospital website a secret? Let the public know that you care enough to have a great, well-designed, professional and informative website. We recommend the following methods […]
Making Your Veterinary Hospital Website an Effective Marketing Tool
Part 1 in a 2 Part Series Build it and they will come. This is not necessarily true for a veterinary hospital website though. Your veterinary hospital website may be an excellent marketing tool; however, you need a way for your clients and other local pet owners to find it. Marketing your vet hospital website […]
Feds Worry About Government Veterinarian Shortage
It turns out that Uncle Sam still wants you – especially if you’re a veterinarian. A new report by the Government Accountability Office takes a look at the number of veterinarians employed by the federal government and reaches the conclusion that more veterinarians are needed on the federal payroll. You can read the full highlights […]
Rumor: Teens Using Cow Drugs For Abortions
Reports began surfacing over the weekend of a potentially alarming trend in the mid-west: teen girls using veterinary medications to perform abortions on themselves. We say ‘potentially’ because the reports, so far, are fuzzy at best. The story broke after the American Animal Hospital Association issued an advisory to members, warning them that pregnant teen […]