Engage Pet Owners on Your Veterinary Facebook Page

More than 12 years after its launch, Facebook remains the largest social network on the web. With an estimated 1.59 billion active users per month, Facebook is a valuable marketing tool for businesses of all types – including veterinary practices.

If you think about it, veterinary practices are well positioned to do well on Facebook. Veterinary hospitals are important to the communities they serve. Pet owners want easy access to their veterinarian, and Facebook provides that access. Facebook is the most popular social network for consumers looking for information about local businesses. And who doesn’t love pictures of cute animals?

It’s not surprising that many veterinary hospitals have a respectable number of Facebook Likes. But many still struggle with translating Likes to more business. You have to reach the right audience and that audience needs to stay engaged. Here are a few ways to do just that.

Target your audience. Make sure your veterinary Facebook page contains content that is of interest to the average pet owner. If you an uplifting article about a pet in the news, share it. If you’re in the middle of tick season, share some information about preventatives. Pet owners will appreciate a good mix of informative and entertaining posts.

Stay current. You should post at least 3 times per week to start. As you build your audience, ramp up your posting schedule so you’re posting every day. You can use Facebook’s built in scheduling tool to publish posts on the weekends.

Visuals matter. A visual component – video whenever possible – should be a part of every post. Even a quick post about holiday hours will reach more people when accompanied by a high quality image.

Find out what works for your audience, and tailor posts accordingly. Facebook pages have built in analytics tools. Use them. You’ll see what types of posts have the biggest impact and when most of your page’s fans are online. This valuable information will help you craft content for maximum impact in the future.

If you need a hand crafting fresh, relevant and engaging Facebook content, VetNetwork’s social media team can help. Read more about our social media services and give us a call today for more information.

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