3 Pitfalls to Avoid When Hiring Veterinary Marketing Companies

0 Comments Posted by Alyssa Noonan in General, Marketing on Thursday, January 3rd, 2019.

You already have enough work to do just operating your veterinary practice. There just is not enough time in the day to think about marketing when you spend most of your time treating pets and working with their families. Perhaps your office manager has suggested hiring a marketing company and you do not even know where to start because the choices seem overwhelming. Below are some helpful tips as you consider veterinary marketing companies and what each can do for your practice.

Select a Marketing Company that Only Works with Veterinarians

The veterinary industry is unique and requires a different approach to marketing than any other type of business. A general marketing firm may offer the same services at a slightly lower price than veterinary marketing companies, which can make it tempting to sign up as a client. Unfortunately, you will feel disappointed with the results because an agency without a veterinarian on staff simply will not know how to speak to or reach new clients on the internet.

When your marketing agency has a background of marketing to veterinarians, you can trust that they have the expertise to help you increase revenue for your practice. VetNetwork has over 25 years of experience in this industry and we work with highly skilled content writers and website creators to ensure success for our veterinary practice partners.

Ask for Samples of Customized Veterinary Websites

The last thing you want after investing money in veterinary marketing companies is for your website to look like everyone else’s in the same geographic area. This can happen when the marketing group you hire creates websites using only a few basic templates.

Before you commit to working with an agency, be sure to ask for examples of two or three custom designed websites that it created for another veterinary practice. Spend some time on the websites yourself to get an idea of how user-friendly they are to use. Ask yourself if you would find the website helpful and attractive if you were a pet parent looking for a place to take your pet for treatment.

Request References from Past or Current Clients

When the owners of veterinary marketing companies feel proud of their work, they are happy to share recommendations from other clients that have chosen to work with the company. Whether in writing or over the phone, it is important to get the perspective of someone who has hired the same company for the tasks that you need completed. One of the most telling things to listen for is the person’s response when you ask if he or she would hire the same company again. Anything less than an enthusiastic “YES!” is a strong message to look elsewhere for your veterinary marketing needs.

Why VetNetwork is Your Best Choice in Veterinary Marketing Companies

VetNetwork was founded by a veterinarian with over 25 years in the industry. That makes it one of a kind in this industry. We know what works and what does not work with marketing a veterinary practice online. From using the correct terminology in veterinary marketing blogs to increasing client engagement by encouraging people to share about their pets, you can count on our team of professional veterinary marketers to achieve the results you seek.

Just as your veterinary practice knows that no two animals are the same, we know that there is no one-size-fits-all when it comes to marketing. Please contact us today to learn more about our voices in veterinary marketing practices.

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