If you think Pinterest is meaningless to your veterinary practice, you are missing the boat. The Stats: Why Your Veterinary Practice Should Care About Pinterest Pinterest launched in March of 2010 and just one year later, Time magazine included it as one of “50 Best Websites of 2011.” In fact, Pinterest was then among the […]

It is essential to know what pet owners want and need. The formula is simple: as customer data increases, so can your bottom line. When Dr. Parva Bezrutczyk of Arizona Animal Wellness Center designed her new veterinary hospital she turned to her clients for help. “Our clients gave us some great ideas, things we had […]

Misrepresentation is Risky Business for Your Veterinary Hospital With the constant daily buzz of television commercials, radio broadcasts, and internet websites, it’s often difficult to distinguish fact from fiction. However, there are certain subjects where clarity and accuracy cannot be sacrificed. As a veterinarian, you know caring for pets is one of those areas and […]

A mobile website is a website that is specifically designed to download easily and quickly onto a smartphone. The information it contains is limited to what a client would want to see while on-the-go. Most veterinary hospitals don’t have mobile websites; however, more and more are seeing the benefits of this new technology. You need to get a mobile site for your veterinary practice now, before your competition adapts to this new technology and reaps its benefits.

by Stuart Oberman What records should your veterinary practice keep, and how long should you keep them? There are several categories of records that are important to a practice, some for internal purposes and some for tax returns and other government requirements. Let’s take a look at these by category. Tax records First, consider the […]

If your veterinary hospital employees are posting embarrassing photos or text, it could be damaging to your veterinary practice’s business. But we sometimes forget how our larger-than-online-lives (and those of our staff!) can suddenly come back to bite us and damage our veterinary reputation! (It’s the Age of Technology. Do you know where your veterinary digital footprints […]

It’s a litigious society in which we live and do business today. Veterinary practice owners know that there are risks of being sued for serious and sometimes frivolous reasons. If you or your veterinary hospital is in the midst of a lawsuit, this is not the time to start deleting emails. In fact, this may be a criminal offense. What are your legal obligations in regard to archiving emails to and from clients?

A visit to the veterinarian’s office is rarely fun for pet owners or their pets. My dog becomes so anxious she shakes and sheds uncontrollably; amazingly, she seems to “just know” when she’s headed to the vet’s office instead of, say, the park to play with her Frisbee. When I finally arrive at the veterinarian’s […]

Synching Up With Change Last week’s blog, Big Box Stores Continue to Poach Veterinary Hospital Sales, discussed the ongoing issue of veterinary clinics and big box retailers who now provide low cost/high volume sales of veterinary products. When product sales amount to 25% (or more) of revenue for most veterinary practices, how can you compete? […]

What happens when promised peace of mind leaves consumers feeling misled, deceived, and in debt?  GE Capital’s CareCredit, the go-to for healthcare financing, is under scrutiny.  Founded 26 years ago, it is used today by about 160,000 healthcare providers nationwide (Yahoo News).  A credit card created solely for medical expenses (human and veterinary) speaks volumes when […]