Why Your Hospital Should Have a Blog

0 Comments Posted by Alyssa Noonan in Technology on Friday, November 21st, 2008.

These days, just about everyone has a blog, from major celebrities to your Uncle Joe. But does your veterinary hospital? Blogs are a fast, easy way to share important health information, connect with your clients and market your veterinary hospital’s services. Here are a few ways your veterinary hospital can benefit from a blog:


Client Education: If you’ve recently seen a number of Kennel Cough, Leptospirosis, Feline Calicivirus or Parvovirus cases, a veterinary blog post is an excellent opportunity to educate clients about prevention and treatment. Posting in-depth medical information (that you may not have time to share during an appointment), including a list of symptoms, is beneficial to your clients and can help boost vaccination compliance and the need for frequent examinations.


Promote Your Services: If you’re offering a new veterinary service or have recently purchased a new instrument (ultrasound, endoscopy) that you are eager to show off, promoting it on your vet  marketing blog can get clients’ and potential clients’ attention. You need to explain how their pets can benefit from your new services. Clients can’t utilize these services if they don’t know about them. Your veterinary blog is the perfect method to tell them.


Continuing Education: Your clients can recognize your commitment to their pets’ health when you post continuing education conferences and courses that you and your staff members attend. List some of the interesting lectures that you have attended and a few facts about each.


Have Fun: Often, clients may only see you when their pet is seriously ill. Your vet blog can show them your lighter side—share funny pet stories or anecdotes about the brighter side of veterinary medicine. Post candid shots of the hospital staff or share photos of your own pets with your clients.


Personal and Veterinary Hospital Information: Weddings, birth announcements, milestone anniversaries and the arrival of new pets add a personal touch to your relationship with your clients.


Increase Search Engine Rankings: Veterinary blogs have the added benefit of increasing your hospital website’s search engine rankings. The greater your hospital’s presence on the internet, the more often your vet website is picked up by Google, Yahoo and other search engines, making it easier for potential clients to discover your veterinary hospital.


Starting a veterinary blog is easier than you think. Blogger, TypePad and WordPress are all free blogging services that require minimal set-up. Within minutes, you can have a customized blog and start posting photos, articles, links, videos and other interesting information. If you already have a vet website, VetNetwork can integrate your new veterinary blog with your existing site. If you do not have the time to setup and manage a blog, VetNetwork can help with veterinary blogging services. Please call VetNetwork today for more information about creating a vet blog or adding your blog to your website.

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