Hello, I’m John Longley and although I am VetNetwork’s Marketing & Sales Manager, I am not writing today to sell you anything. I am writing to share some knowledge about our most successful relationships and how our clients have benefited by partnering with us. Partnerships – Partnering with our clients produces the most benefits when […]

Hello… Dolly! Every favorite team has a mascot, right? One that strides through the stadium, rallies spectator support for the home team, and musters enthusiasm even when team spirit is low. Well, our in-office cheering just got much much louder. VetNetwork is pleased to announce the arrival of its own Team Mascot… Dolly! Family Pedigree […]

If you think a commitment to “fear free” veterinary visits is just a passing trend, you are barking up the wrong tree. Not only are fear free visits effective and inexpensive, they are life-changing for pets and their owners – and that spells increased efficiency and revenue for veterinary practices. “When I adopted Harley, I […]

What’s scarier than Halloween ghosts and goblins? The fact that the holiday season will soon be raining down on consumers’ screens everywhere. Major chain stores are already donning holly and lights in anticipation of major sales and in hopes of achieving greater profitable results. As a veterinary hospital owner, you have your own holiday wish […]

The receptionist in your veterinary hospital can make or break your veterinary reputation. You’ve invested generously to renovate your waiting area; your veterinary clinic boasts all the latest and greatest medical technology; you have Facebook, Twitter, and Pinterest to market and connect with clients, but have you considered the impact of your receptionist?   It is […]

Have you recently looked at your veterinary hospital’s online reviews? Are you happy with what your clients are saying? You have many happy clients so let’s get them to start posting positive reviews about your practice!

By Mark J. McGaunn, CPA/PFS, CFP®,  McGaunn & Schwadron   When I worked as a 911 paramedic, we worked under a strict set of physician-developed protocols that would allow us the expediency of providing patient care in routine, and more importantly, critical situations. We laughed at Johnny and Roy in the 70′s TV show “Emergency” […]

If you’ve ever been tempted to post a great online review all about your own veterinary practice, it’s time to rethink. Astroturfing, the posting and/or managing of fake online reviews, is not only unethical, it can harm your veterinary hospital’s reputation and spell big financial trouble for your practice. Yelp’s advertising says it all: Yelp […]

Buy now! Sign up for a free trial! Call us today! You probably read and hear these entreaties from companies often. Why? Because they work. Calls to action (CTAs) are images or text that prompt readers to literally take action. They should be everywhere you promote your veterinary hospital: your website, blog, email newsletter, mobile […]

A newsletter marketing program is an important part of any veterinary practice’s marketing campaign, but even if your newsletter is doing a good job in terms of promoting your brand, you shouldn’t be resting on your laurels. There is always room for improvement, and remaining open to new ideas and approaches is one of the best ways to ensure you’re maximizing your return on investment for your newsletter marketing program.