Are you in a fog about the value of a blog? Is it worth the time and effort? Recent marketing publications take aim at professionals who prioritize blogging and suggest that the rate of return on a blogging investment is low. The arguments trend in the same direction: blogging won’t raise your online veterinary hospital’s […]

It’s the holiday season and no one is online looking at your hospital’s website or following your blog, right? Wrong! The holiday season can be the most wonderful time of the year for your veterinary hospital and its online presence. It’s time to grab that camera and upload some festive photos of your employees, clients […]

Considering that 90% of small businesses now devote some portion of their time to social media marketing, the short answer is yes. And because more and more pet owners are spending considerable amounts of time every day on social networking sites, this new method of marketing has been shown to be extremely effective. Navigating through […]

The biggest mistake most veterinary hospital owners make is equating their brand with the services and products they offer. In actuality, your brand extends much further than this; it is the visible (yet also invisible) element that distinguishes you from the other veterinary hospital 10 miles down the road. Your hospital’s brand establishes your identity and sets you apart from the competition.

Much like other business owners, veterinarians must navigate through Facebook pages, Twitter accounts and a host of other social channels in order to successfully maintain their online presence. Posting upcoming events, health tips, staff spotlights and recognition characterize some of the most common feeds that veterinarians make.

In this veterinary marketing blog entry, we introduce you to a number of great veterinary hospital press release topics, to help you incorporate this vital online marketing tool into your veterinary hospital’s marketing campaign and online presence.

Online press releases for your veterinary hospital are a necessary component to any successful veterinary marketing campaign. In this blog, we discuss the most compelling benefits of creating veterinary press releases.

A new and important marketing tool for your practice is a veterinary hospital mobile website. According to statistics, more than 50% of local pet owners are already searching for veterinary hospitals on their mobile devices. By 2014, more potential clients will be searching for veterinarians and veterinary hospitals on their smartphones rather than their laptops or desktop computers combined. By having a mobile veterinary hospital website for your practice, you will not be missing out on this expanding, young and affluent group of pet owners.

VetNetwork is now developing mobile websites to help veterinary hospitals stay in touch with their mobile clients 24 hours a day. Studies show that mobile browsing has increased a staggering 1000% in the past two years. Researchers predict that within the next year or two more people will be accessing the internet from their smartphones than from a home or office computer. Why should your veterinary hospital be missing out on this expanding and crucial market?

Has your veterinary hospital done something particularly exciting recently? Did you win an award for your exemplary services; perhaps you spoke at a local career day, or will be hosting a holiday party to raise money for a local charity or humane society? Don’t keep it to yourself – write about it. Your local media is always looking for the next local story, so why not write a veterinary press release to include your animal hospital in the conversation?