Pet spending continues to be on the rise, topping out at over $60 billion in 2015. But the increase – up from $58 billion in 2014 – doesn’t come from veterinary care. Instead, pet owners are spending more money than ever on ancillary services, such as grooming and boarding. These services accounted for $5.4 billion […]

It’s the first day of spring and many of your clients’ thoughts are turning toward planting gardens and sprucing up their yard now that all the snow is gone. That means you may start getting more questions from clients about how dangerous cocoa mulch is for their dog. Around this time each year, various email […]

More than 169 million people in the U.S. and Canada use Facebook every day. As the largest social network on the web, it has become a vital marketing tool for many industries – including the veterinary field. A large percentage of citizens are pet owners and many of them are also Facebook users. This makes […]

Veterinarians don’t get into the field because they have an interest in veterinary marketing. You became a veterinarian because you love animals and doing anything you can to make their lives healthier and happier. Marketing the benefits that your hospital provides to pet owners, however, plays a significant role in expanding your practice and ultimately […]

Spring is just around the corner and for many veterinary practices, this marks the busiest time of the year. With an influx of new puppies, kittens, and pocket-sized pets, the season serves as a fresh start and end to the slower winter months when pets are primarily indoors and thus less apt to get into […]

Social media is an increasingly powerful tool for promoting the unique benefits that you and your veterinary hospital offer. When done correctly, social media postings can increase local awareness of your practice, boost business, and build client loyalty. However, managing the many and ever-changing social media platforms takes time and experienced know-how. It is for […]

As you begin planning your 2016 veterinary marketing strategy, take a few moments to look back on a selection of the many blogs we posted this past year. From search engine optimization to online reputation and unique ways to market your veterinary practice, we’ve got you covered. January: Veterinary Hospital Online Reputation: Monitoring Your Digital […]

One of the most important marketing decisions you’ll make for your veterinary practice is the selection of a domain name for your website. A domain name uniquely identifies you on the Web, establishes who you are, supports -or undermines- branding efforts, and can determine your ranking in Google and other search engines. Your Primary Domain Name Though […]

The future of veterinary marketing will continue its evolution toward inbound marketing. Inbound marketing is marketing that relies upon interesting, attention-grabbing content and accessibility to bring customers to you. Join us as we explore the three veterinary marketing trends we believe your practice can use to help expand your growth in 2016. Inbound Marketing = […]

If you’re like 75 percent of online shoppers, you routinely check social reviews before deciding which service to spend your hard-earned cash on. The clients who frequent your veterinary practice do the same thing. It’s time to take advantage of this by effectively integrating your veterinary client reviews into your social media marketing strategy. Consumer-Generated […]