All responsible pet owners bring their pets to their veterinarian when they are sick or injured. According to the 2014 Bayer Veterinary Care Usage Study, however, 32% of pet owners believe it is only necessary to bring their pets to the veterinarian for an illness or injury. So, how do you effectively convince pet owners […]

Have a mobile-friendly veterinary website? On April 21, Google will launch a mobile search algorithm change that will give ranking preference to websites that are mobile-friendly. A mobile-friendly site is either a mobile site designed specifically for mobile users or a responsive site that adapts automatically to the device it is being viewed on (such […]

By Sandra Grossman, Ph.D. and Ellie Freedman, MFT Many people choose the veterinary profession because of their love of animals and desire to help them. There’s nothing quite like being able to help a sick pet feel better and watching the joy it brings to them and their family. It’s why veterinarians do what they […]

At VetNetwork, the entire creative team shares a singular focus: doing everything we can to ensure that our clients achieve their business goals. We provide proven, cutting-edge veterinary marketing solutions that allow hospitals of all sizes to drive growth, increase their revenue, and build the lasting brand that’s vital to enduring success and long-term client loyalty. […]

In a recent video, Dr. Ernie Ward admonished veterinarians for not talking to their clients enough about pet nutrition. It’s possible he has a point: According to the Association for Pet Obesity Prevention, an estimated 93 million cats and dogs in the US are overweight or obese. The statistic isn’t necessarily all bad; from a […]

Dr. Susan Bonilla – or Dr. Susan, as she’s known to her patients and clients – at Steele Creek Animal Hospital in Charlotte, NC has a passion for integrative medicine with focuses on acupuncture and rehabilitation therapy. She completed her animal rehabilitation training at the University of Tennessee and has a certification in acupuncture from […]

Your clients are talking about your veterinary practice on the internet. Make sure you’re listening by having a presence on popular social media and review sites, especially on Yelp. In this article, we discuss the nature of your veterinary online reputation and when to respond to Yelp reviews. Claiming Your Veterinary Hospital’s Yelp Page Establishing […]

Veterinarians have expertise in pet care. This, of course, should come as no surprise; however, if you aren’t using your knowledge in the industry to effectively market to your clients, you’re doing your practice a disservice. We call this approach, “veterinarian expertise marketing”. Recently, we posted an article on Facebook about Andy Schneider – a.k.a. […]

Reaching pet owners organically (read: for free) on Facebook is becoming more and more difficult thanks to the popular social media platform’s move to increase their ad revenue while also (supposedly) protecting the quality and relevancy of users’ newsfeeds. Late in 2014, the social media behemoth changed its algorithm to specifically limit the number posts […]

Guest blogging for your veterinary hospital, or contributing blog posts to other blogs, is another excellent way to expand your online reach, connect with pet owners, build your reputation, drive traffic to your veterinary hospital website and improve your site’s search engine rank. Begin by compiling a list of local businesses, organizations and individuals with […]