MySpace, Facebook, Twitter, LinkedIn – every month, it seems, there’s a new social networking website on the internet that everyone is talking about: do you have a veterinary social media plan? You may even already be using some of these sites to connect with old friends and classmates. But social networking sites have many applications […]

These days, just about everyone has a blog, from major celebrities to your Uncle Joe. But does your veterinary hospital? Blogs are a fast, easy way to share important health information, connect with your clients and market your veterinary hospital’s services. Here are a few ways your veterinary hospital can benefit from a blog:

The economic downturn is affecting all areas of life, including veterinary medicine. Everyone is looking for ways to cut costs and you may be tempted to scale back efforts to market your practice in these tough times. However, many marketing experts agree that a bad economic climate is one of the best times to develop […]

You can’t please everyone all the time and negative feedback from clients is inevitable. But what happens when those negative veterinary reviews are the first thing people see when searching for your veterinary hospital’s website? Toxic webpages and negative review websites of your veterinary website could be the first impression potential clients have of your hospital. […]

Costs are rising in all areas of health care—including veterinary medicine. Keeping costs low enough for clients to afford—but not so low that you’re losing money and harming your practice—is an ongoing issue that all veterinarians face. But sometimes, even modestly-priced procedures can be difficult for a cash-strapped client to afford. Many veterinary hospitals now […]

Want to know how to market more effectively to your veterinary clients? Looking at what interests them in pet care articles is a great first step to giving them the assistance and answers they need. Cats This month in Cat Fancy Magazine, your clients are reading about kidney transplants and hyperthyroidism. If you are not […]

Whether you need to take photos of your hospital for your veterinary website or simply want to snap some pictures of clients and their pets, a digital camera is a useful marketing tool to have at your veterinary hospital. The good news is that as technology improves, most cameras are decreasing in price while boasting […]