Buy now! Sign up for a free trial! Call us today! You probably read and hear these entreaties from companies often. Why? Because they work. Calls to action (CTAs) are images or text that prompt readers to literally take action. They should be everywhere you promote your veterinary hospital: your veterinary hospital website, blog, email […]

Pet owners – like their pets – come in all shapes and sizes. You don’t provide the same preventive care or recommend the same vaccines for every pet. Likewise, you shouldn’t be using the same veterinary marketing message for all your clients. So how do you segment your clients and create messages that will resonate […]

The Value of a Veterinary Hospital App Are you still unsure about the value of a mobile app for your veterinary hospital? Now is the time to reconsider. According to Niko Nelisson, this “very strategic marketing asset” is one of the hottest mobile marketing trends this year. Most, if not all, of your clients are […]

Why Adwords Is a Big Mistake for Your Veterinary Hospital You want your veterinary hospital website to rank high on Google so pet owners in your area will see it and click on it when they search for any relevant veterinary keywords or keyword terms. AdWords, Google’s pay-per-click advertising service, may seem like the easy […]

As a part of your veterinary marketing tool kit, you should always be thinking about ways to make your practice stand out from other veterinary hospitals in your area. A great way to do this is to develop a pet care niche, or particular area of expertise, that becomes associated exclusively with you and your […]

To keep your veterinary practice thriving for years to come, you need a marketing strategy that attracts millennial pet owners. Studies have shown that this mammoth group of consumers (which includes pet owners!) does not respond to traditional advertising or make purchasing decisions in the same way as their predecessors. So what do you need […]

Your clients are offering you feedback all the time, even if it isn’t direct. They’re not just talking to family and friends about your veterinary hospital. They’re sharing their experiences with your veterinary hospital on websites like Yelp, Facebook, Angie’s List, Trip Advisor, Google and more. Enter the need for effective veterinary reputation management to […]

The weather is getting warmer and flea and tick populations are exploding, causing serious problems for pets and their owners. I’ve been pulling ticks off my dog for weeks, and it’s a real concern because here in New Hampshire we have the second highest rate of Lyme Disease in the country. Across the country, pet […]

As VetNetwork’s Veterinary SEO Specialist, my foremost concern is improving and maintaining our clients’ search rankings; after all, the easier it is for potential clients to find your veterinary hospital, the easier they’ll find it to schedule an appointment and walk through your doors. That commitment to giving you the edge you need to boost […]

Proper veterinary search engine optimization, or SEO, is one of the best ways to make sure that pet owners in your area can find your website. Get it right and your veterinary hospital website can end up as one of the first results for web searches. Get it wrong and your web traffic may slow […]